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Essentials of Customer Analytics

Turning Customer Data into Actionable Insights - Explore the synergy between data and decisions and learn methods to apply customer analytics to marketing strategies. This course takes you through the principles for systematically collecting data to interpreting information form the data and then making informed business decisions.

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3 students Last updated 29 November 2024

ARAmber Raza

About the course

This course provides a comprehensive analysis of contemporary consumer trends and practices. The foundation for all marketing activities is consumer analytics, which encompasses the techniques of predictive modeling, data visualization, information management, and segmentation. The process of customer analytics enables organizations to deliver timely and anticipated offers by providing them with the requisite customer insight.

What you'll learn

You will learn about:

Data capture
Data exploration
Development of predictive models
Optimization of predictive models
Data-driven decisions

Requirements

Course Requirements:

Knowledge of basic terminology of Consumer Market

Technical Requirements:

Reliable internet connection
Computer or mobile device with webcam
Audio and video capabilities
Compatible web browser (e.g., Chrome, Firefox)

Duration:

6-8 weeks

Who Should Enroll

Entry Level Professionals and Market Researchers or personals pertaining to fields of:

Business Intelligence
Marketing Strategy
Quantitative Research
Market Research
Customer Experience

Course content

Sections: 1

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Activities: 1

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Resources: 0

General

Announcements

Instructors

AR
1 courses
3 students
Amber Raza

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